Dear advertisers-
When are you going to realize that people do NOT drop everything to write down your phone number when they hear a commercial that sparks their interest?? It doesn't matter if you say it one, three, or FIVE times! AND, it REALLY doesn't matter if you repeat the area code every time you mention the phone number!!! If you feel the need to say the area code once with the phone number - fine. But after that you are just wasting valuable air time where you could be mentioning your NAME, more about your business, or your LOCATION. THOSE things are important to customers! WHY do I want to take the time to call your business? Is your business even close enough to me that I should take the time to call? Do you have a website that I can check 24 hrs a day to find out more about you? (and if not, YOU SHOULD!) THOSE things are more important than repeating your phone number 10 times!!
I realize your business is your baby and you think you know everything about how it should be presented, but unless your business IS advertising, how about giving the professionals a little credit and stop picking apart every single detail??? And making them do a LOT of extra work because you think the AREA CODE needs to be mentioned twice. Seriously?????
PANCAKE!!!!!!!!!
xoxoxo
-Me
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2 comments:
Amen sister, from a fellow advertising professional:-)
I second that Amen! Now you guys know why I left advertising for the medical field. LOL. Businesses want to hire you, then think they already know how their ads should be done. ??? We're not laborers, we're creatives... professionals trained to make your business look better. So if you want to hire us - hire us for what we do best, and trust that we know what we're doing. BECAUSE WE DO! Ugh!! That still drives me crazy!!
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